How Long Is A Football Field Yards latest 2023

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Do Road Signs and Billboards Contribute to Vehicle Accidents?

Have you ever been driving and all of a sudden you were distracted by a billboard you had never seen before? Well, this reaction is all too common among drivers on today’s roads and highways. A recent survey by Privilege Insurance determined that 30% of drivers in the UK admitted to losing their concentration while driving because of a billboard or sign.

Why Driver Distraction Matters

Driver distraction increases the chances of a vehicle accident occurring. It is a major underlying cause of road accidents. In fact, driver behavior is cited as one of four causes of vehicle crashes listed below in order from most to least important cause:

1. Driver behavior

2. Poor pavement maintenance

3. Pavement design

4. Equipment failure

In fact, over 95% of motor vehicle accidents have some amount of driver behavior as part of the cause, even if some or all of the other primary causes are involved.

Why a few seconds of inattention are important

We all did – momentarily took our eyes off the road. The problem is that sometimes drivers take their eyes off the road for too long or at a crucial point. If a driver is distracted by bright colors or a person in sexy lingerie on a billboard as they dive near you, you could be in a car accident. Orlando’s auto accident attorneys, Best & Anderson, are very familiar with this scenario.

Additionally, electronic and mobile billboards with pop-up sections can increase the risk of accidents because people tend to stare at them longer than traditional billboards.

If drivers are distracted for five seconds while driving at 60 miles per hour, they are not looking at the road for 100 meters or more (the length of a football field), which is more than enough to that a car accident occurs.

Even more troubling, a 2006 study by the University of Nottingham determined that up to 50% of a driver’s time on the road may involve paying attention to roadside distractions.

Drivers are even distracted by the sheer volume of signs meant to help them navigate the roads.

All of this adds up to a great potential for road accidents.

The phenomenon of “road hypnosis”

Some people may claim that billboards help relieve driver boredom on long car journeys. This would be a positive benefit for billboards. However, a counter-argument to this idea is the phenomenon of “highway hypnosis”. This is so named because when driving along a straight, flat section of the highway, you enter an almost trance-like state due to the monotony of everything that seems very similar. Drivers may end up staring at a billboard that seems to pop up out of nowhere during their “hypnosis” and end up causing an accident.

Privilege Insurance determined that in the UK, roadside distractions affected 83% of UK drivers. This number can certainly apply to US drivers as well.

This is a startling statistic because it validates what we already suspect: being inundated with signs and billboards while driving down the road can distract us while driving. In fact, there’s even a billboard that says, “”Keep your eyes on the road and stop reading those signs. “This billboard confirms that even companies that put up billboards know they are a distraction!

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